Posts Taged consulting

What Is It Exactly That You Do?

I have one of those jobs – Strategy Consultant. Even after following the advice of branding and messaging experts, what I do doesn’t seem to be crystal clear to the people I want to reach the most. Thankfully, I got some help recently from one of those very people. This potential client and I have talked several times – in person, on the phone and via email – but this interaction was like somebody flipped on the light in a dark room.

I sent this potential client a service offering I had just designed. I was proud of it and thought it was just the ticket for him and his organization. His response caught me off guard because, in our previous meetings, I thought I had done such a good job of explaining my value proposition. But his response made it obvious I had not.

In his response to my email, he told me that before he signed on the bottom line, he’d be interested in knowing what strategy I had in mind for his organization. Seems logical, right? I’m a strategy consultant so I should bring one with me into a consulting engagement. At that point, I knew I’d failed miserably in delivering the message.

The most rudimentary skill in strategy consulting is starting an engagement with an unbridled amount of curiosity. Add to that a pile of probing questions and a proven framework with which to conduct the strategic planning exercise.

A strategy consulting engagement at the outset is a discovery process – discovering the values, priorities, goals and dreams of the owners and managers, discovering the true, current state of the organization, discovering the current state of industry and unearthing every other piece of useful information you can find.

It’s only at that point we create what most business owners and manager consider “strategy”. With a clear picture of the organization’s current state and a clear vision of the desired future state, we can craft the roadmap to move the organization from current state to the future state – the strategy.

The component parts of the strategy, depending on what is learned during the process, could touch any number of disciplines in the organization. For example –

  • People – Are the right people in the organization? Are they equipped to do the work the company needs today and in the future? If not, what is the best way to make that happen? Are they being managed well? Are they being compensated correctly?
  • Operations – Does the organization operate efficiently – producing the maximum number of outputs with the minimum number of inputs? Does the quality of the products or services satisfy the customer, maximizing sales and minimizing or eliminating complaints? Does the supply chain obtain the appropriate materials from the highest performing vendors with the best pricing?
  • Marketing – Does the organization tell its story in a compelling way? Does the organization effectively target the best prospects and speak to them in ways are that are meaningful to them? Is the organization effective at identifying the jobs current and potential customers need to be done?
  • Technology – Does the organization employ technology that speeds delivery of products and services? Is the organization effectively managing the relationships with technology providers?

In a well-executed strategic planning exercise, we will –

  • Organize and quantify what the principals know intuitively. We’ll nail down those things that they know exist. They’ll know how many, how often, which ones and more importantly, how they impact the long-term health of your organization.
  • Discover what they don’t know or reverse errant perceptions – Sometimes, the things they think they know intuitively aren’t true at all. A good strategic planning methodology accurately assesses the real truth about what’s going on with employees, vendors, customers and shareholders.
  • Focus the attention of the owners and executive team on a relatively small set of levers that need to be pulled to make larger, investment-grade moves that propel the organization forward – outpacing competitors and protecting against new entrants.
  • Marshall the resources of everyone in the company towards one or two specific strategic objectives – The end game of the exercise is to identify one or two things that transform the organization. The exercise might uncover four or five or ten things that need attention, but organizations can’t change ten things at a time – just one or two. A good strategic planning exercise will identify the one or two highest impact items and create a roadmap for executing those items – pushing down the implementation through the entire organization. When those are done, the organization can move on to the next item or two.

 

There’s more to the “what is it exactly that you do” question, but that’s a good start. It’s a joy to me to work with owners and managers to help them dig deep into their organizations, gain new insights into their business and watch them set a course that means success for them and meaningful work for those on their team.

If I’ve still not answered the question, let me know. If you’re overflowing with kudos for this extremely clear explanation, I look forward to that feedback too.

What I’ve Learned from 10 Years in Consulting

This month marks 10 years in consulting and therefore the 10th birthday of ClearVision Consulting. I count myself one of the fortunate few who get to make a living doing what they love. A giant thank you to dozens of clients who have invited me into their businesses and trusted me to help them build the business they’ve always wanted.

I can’t cram all the things I’ve learned into the few short words of this post, but I’ve got to try and hit the high spots.

Business owners and their teams are some of the finest people I’ve ever met.  There’s something different about the person who foregoes a weekly paycheck and risks everything to run their own business. The passion and purpose they bring to their work is inspiring and humbling.

There’s a fine line between running a business and being run by a business. I’ve had the opportunity to see both. The demands of running a business are off the charts. Without a deliberate approach, the right team and defined processes, there are plenty of things to keep you up at night. On the flip side, there are business owners who, by employing the right tools and methodologies, are having the time of their life.

There’s a lot of confusion about what it means to engage a consultant. It’s a bit daunting to think about exposing any or all or your business to a stranger – especially if you think the end result is going to be a list of problems you already knew you had and a bunch of expensive-to-implement recommendations – all written in consultant-speak and accompanied by a large bill. If that was the experience, I’d also run screaming.

Velocity is daunting. The rate of change in competitive landscape, employee expectations, technology, distribution channels, communication channels and more is dizzying. Pile that on top of every day operational demands and it seems like there’s no way to stay current and really no way to pay for it. Business owners without a true North Star feel constantly behind existing competitors and aggressive new entrants.

The privilege of consulting and coaching has provided a front row seat for watching some wonderful business transformations. I’ve been able to witness owners and managers overcome some initial reluctance to bring in a trusted advisor and experience the change that comes by making deliberate choices and employing proven tools. Unless you can be Batman, it’s probably the best job ever.  I’m pretty pumped about the next 10 years.